Tuesday, January 24, 2017

SEO Practices to Make Your Site Search Engine Optimised


Search Engine Optimisation or SEO is the process of improving the visibility of a webpage in organic search results. It not only aims to rank your page higher in Search Engine Search Results Pages but also drives traffic to your website. Before you aim to optimise your site, consult with your chosen agency in Edinburgh. Having years of experience, such agencies can illustrate you the critical points, where your website can probably be found. Consider these few things to make your site optimised for search engines.

Search engines’ expectation: Search engines aim to do deliver the best possible result according to the algorithm embedded with them. Based on the strategies, search engines offer visitors specific search result. According to SEO services in Edinburgh, page authority, performance and keyword-inserted content determine the relevancy, while referring visitors to a page.

What search engines do not consider: Search engine crawlers have certain amount of data storage. If you are performing any trick to make website visible anyway, chances are you may hurt yourself in long run. Therefore, be aware of not using purchased links, keyword stuffing, and filling website with too much of ads.

SEO processes: Search engine algorithm look for pages that contain high-quality link and relevant information with respect to search queries. Here is a list of white-hat SEO practices that you should apply to make your website search engine optimised.

Keyword research:  You need to understand your business and its prospective customers. Confer this information to your hired SEO providers and it will allow them to understand the strategies to rank website in Search Engines Search Result Page. Find keywords that your potential visitors use most for queries. It allows better optimisation of website.

Page title optimisation: Optimisation of page title using primary keywords increases the Click-through-rate in search result. Click-through-rate determines the percentage of people who clicks on the ad, just after seeing it. 
Better URL structure: URL should be well formatted and capable to reflect path, i.e. from where the intended site has been explored. Ask your SEO agency in Edinburgh to use targeted keywords in URL, as it assists search engines to find relevancy.

Image optimisation: For search engines, file name of image and text in the URL, linked to the image can differ search engine ranking.  Images that come as keyword-targeted allow marketers to improve ranking of a website containing that image.

XML Sitemap:  in a sitemap is a file you can list all of your pages and tell search engine crawlers about the site content. It allows crawlers to search website content more intelligently.

Meta description: Meta description is an attribute within Meta tag that describes your page to search engines. Information is served as snippet that allows your website to appear in response to a particular query.

Always keep SEO in the forefront and follow the best practices. Ask your SEO agency in Edinburgh to extend your keyword strategy to other off-site platform, like Email, LinkedIn, Facebook, Twitter etc. Your links, paid search, social media acts as icing; whereas content, information and infrastructure acts as sugar to make the perfect cake.